A little action we shot last month. For more see PUMArunning.com or PUMA Running on facebook. coBRANDiT is assisting PUMA Running with social media content development and outreach.

http://deadman.spike.com

coBRANDiT provides video production, distribution and consulting services to brand marketers, agencies, and organizations of all sizes. We develop and execute social media video projects that involve & engage enthusiast communities...locally, and worldwide. Check out our case studies here.

MENU OF SERVICES

1) Video Production. Professional one and two camera HD shoots with clean sound, lighting. Shooting, editing, packaging. Music direction & rights (if req’d). Event coverage, interview series, behind the scenes, how-to’s, product demos, qualitative research, pitch videos with the emphasis on voice and story.

2) Distributed Video Production Teams. Working with Flip-type video content shot by amateurs, street teams. Development, set up, and management of program, "cleaning up" amateur content with edits, titles, transitions, packaging elements. Providing guidance/shooting tips to teams to maximize quality of content.

3) Live Video, Video Chat. Live event streaming, interviews, multi-person video chat with viewer text chat alongside, moderation. Streams can be archived and edited for later use.

4) Distribution.
a) Multi-channel profile creation and uploads with optimization for discovery and SEO. If authorized we can upload to designated brand channels (Facebook, etc.)
b) High visibility placement on targeted video sharing sites and blogs. Guaranteed user-initiated views.
c) PR and outreach, channel management. Monitoring and responding to comments, friend requests, etc. Locating relevant channels and individuals and working to engage them with video content.
d) Full reporting on all of the above.

5) Street Teams, Alternative Media. Need something to happen in a number of markets simultaneously? Parties, events, product intros, street teams, flyers, wild postings, etc. with a video component.

6) Custom Applications and Code.
a) Facebook Gifts: Sharable among friends. Send your pals virtual gifts and vouchers redeemable for real goods and/or exclusive content. Fully integrated with your branded fan page.
b) Facebook Fan Only Offers. Not a fan? Sorry. No love. This sidebar box displays offers to fans only. Non-fans are urged to join and reap the rewards.
c) FaceBooth. A photobooth for events that uploads participant images to Facebook. Custom branded image frames bring your event 135 x the exposure.
d) Cross Platform Video Widgets and White Label Players. Highly customizable. Get your content out to 25+ social networking sites in a player with your branding and links. Guaranteed installs available.

7) Social media ad networks. Drive traffic to your video or fan pages. Deep Experience. Full reporting.

8) Consulting. Take advantage of our experience working on high profile projects for PUMA, GM, Proctor & Gamble, ADA Midwest, Boston Coach, Flying Dog Brewery, Pabst Brewing, Gyro Worldwide, Cutwater, Ogilvy PR, Weber Shandwick, WOMMA and others. Utilize our contacts and our wide network of production partners with deep experience in social media, word-of-mouth, and event marketing.

Monthly retainer for long term project management and consulting. Day rate and hourly fees for short term projects. Final prices depend on length and complexity of project, activation components, number of markets covered, and deliverables. Rush fees may apply.

For more information please contact:

Owen Mack, Strategy & Development
617.823.9286 direct
owen@cobrandit.com

Download our capabilities .pdf or grab our widget (as seen above) & pass it along. Thanks!

Jesse and I will be shooting video at PUMA Running's Street Meet Boston this weekend. Street Meet is what you get if you drop a come-one-come-all track meet into a Jamaican street carnival, and add in international stars like Usain Bolt. Street Meet Boston is stop one on a 6 city international tour.

coBRANDiT is working closely with PUMA Running on video production, social media optimization, and community outreach surrounding Street Meet and other running initiatives.

Jesse launches a big bag-o-trash off the 5th floor fire escape. Does he hit the dumpster? Watch and see. Shot with a Nokia N95.

PUMA CITY comes to Boston for three weeks or so later this month. It's a retail store, event space, and bar rolled into one. Constructed of shipping containers, it's currently traveling around the world with PUMA Ocean Racing as the team competes in the Volvo Ocean Race. It's also going to be the backdrop for STREET MEET, PUMA Running's Jamaican street party/track meet on April 26.

coBRANDiT is assisting PUMA with content production, distribution, optimization, and general social media strategy. Work in progress, details TK, but here's the short list of projects we're involved with as of now:
PUMA Ocean Racing, PUMA Running, PUMA Golf, PUMA City, PUMA.
Most of these sites are blogs. Also active on facebook, twitter, flickr, and youtube.

coBRANDiT | 119 Braintree Street #516 | Boston, MA 02134 USA (map)
We're everywhere. Google us.

Owen Mack, Chief of Strategy & Development | View Owen's profile
617-823-9286 direct | owen@cobrandit.com | facebook | twitter: @cobrandit

Jesse Buckley, Producer. Shooter. Editor. | View Jesse's profile
617-388-8165 direct | jesse@cobrandit.com | facebook | twitter: @jessebuckley

Want to know more about our capabilities? See below.

"Whether they admit it or not every team has a guy who loves to take his clothes off. PUMA's guy just happens to be bowman Casey Smith. When rounding Cape Horn, Casey promised to round in the nude. As you will see, he kept his word..."

coBRANDiT is working with PUMA Ocean Racing for the next 7 months, helping to engage audiences through social media.

Facebook has just re-designed the functionality of branded fan pages. Here's what you need to know, courtesy of Jamie Tedford's Brand Networks, Inc.

Jesse and I launched a new Twitter channel yesterday: http://twitter.com/FlipHowTo. We'll share tips, tricks, and our experiences using these cameras personally and professionally. While they have their faults, these little cameras have revolutionized video production...and make the kind of marketing Jesse and I have always dreamed of possible. If you have questions get in touch, or drop #fliphowto into a tweet and add your 2 cents! For more Flip info and a downloadable tip sheet, see this post.

The Brief:
With the return of legalized absinthe to the US market Austrian distiller Fischer Schnaps began importing Absinthe Mata Hari in late 2008. Partnering up with marketing agency the Brand Action Team, Fischer Schnaps launched a campaign to introduce this "mixable absinthe" to communities of cocktail enthusiasts in key markets. Reaching out to noted cocktail bloggers, the Brand Action Team began sponsoring drink nights at local wi-fi enabled bars: mixologists meet to develop original recipes based on Absinthe Mata Hari, and share the results via live chat. But how to publicize this activity, put faces to names, and get out the word on absinthe's return to the US? And how to give the bloggers valuable content that would highlight their original creations?

coBRANDiT's Role:
Armed with a single Flip Mino HD camera, coBRANDiT documented the January 22 drink night session at Washington DC's Tabard Inn. The resulting video introduced chat room participants, provided links to their blogs, and contextualized Absinthe Mata Hari in the cocktail scene...as well as showcasing the top drink creations. Within a few days of the event we distributed the video on a variety of platforms and sites, with the Brand Action Team handling outreach and commentary. A "basic training" component was built into the project, with the goal of seeing what could be done with simple tools...the ultimate intention is to have reps. in local markets documenting events with Flip cameras and sending raw content to coBRANDiT for editing, distribution, and optimization.

Results: As of this writing the video has been embedded in drink blogs and forums over 800 times.

I've recently been crawling around PermissionTV's site, trying to get a handle on what all their "SmartPlayer" is capable of...and how to make use of it. I gotta talk to these guys (and this is a good opportunity for those of us in Boston). Here's the player capabilities list from their site:

* Smart Playlists: video content presented based on targeting rules that combine viewer information (e.g., demographics, geographic location) and business objectives.
* Video Overlay: additional information may be presented during video playback such as commentary, links to additional content, options to purchase products, etc.
* Integrated Viewer Feedback: viewers may provide feedback during video playback through voting, polls, clickable graphics, etc.
* Branching: facilitates a real-time change in the content path based on previous activity or viewer action to optimize relevancy
* Hotspotting: areas within the video are highlighted for selection to trigger activities such as learning more detail or purchasing a product
* Contextual Viewer Notes: viewers may add notes directly on the video experience, creating personalized messages to share with friends
* Tag-based Viewing: videos may be tagged and re-organized to create new viewing experiences
* Ad Serving: multiple ad servers and formats may be combined within one video experience to give viewers the best - and most content relevant - advertising and presentation
* Syndication: all capabilities travel with the video on distribution to other sites, blogs and social networks including MySpace and Facebook

Thing is when I tried to embed it here the code screwed up my blog formatting...