coBRANDiT is a social video production house and consultancy that
specializes in creating marketing content about people, brands, and lifestyle for distribution via online networks and VOD. Cousins Owen Mack (LinkedIn) and Jesse Buckley (LinkedIn) threw out their TVs in 2002 and started making the sort of brand communications they wanted to see: web video
of real people in real places with real product.
The vids attracted national attention: coBRANDiT now produces programs for some of the biggest names in the marketing business. coBRANDiT is a member of womma and MITX and has been featured in Inc. magazine and Dentsu-ho (the Japanese AdAge). Mack and Buckley have presented at various WOMMA events, BlogOn Social Media and the New Communication Forum, and in 2007, 2008 and 2009 recieved Awards of Excellence from SNCR. In 2010 Jesse left coBRANDiT to take on the role of Video Director at Daily Grommet.
coBRANDiT is now a busy video production collective headquartered in Boston, Mass. Owen manages multiple teams of shooters, editors, and production specialists and we've developed a proven track record delivering video projects for global organizations, start-ups, and agencies alike. coBRANDiT is always interested in talent. If you have production skillz please feel free to get in touch. Dogs are welcome in our office.
The media and marketing worlds have changed, are changing, and we've learned a lot along the way. We could tell you what we've learned here, but would prefer you watch our video, read our blog, or google us. Better yet, you could hire coBRANDiT. Then we'll tell you everything.
What people are saying about coBRANDiT:
Inc. Magazine story, August 2004. By Rob Walker
As advertisers struggle to stay relevant in a world that has grown increasingly averse to them, two cousins have come up with a solution, which they call coBRANDiT...The theory is to place the focus on the consumer, not the product.
I would be less excited about my upcoming Tivo investment if more commercials were made by actual people and didn’t feature Lee Iacocca and Jason Alexander.
--Andrew Teman, andrewteman.org
coBRANDiT gets high-priest robes for saying on its new site: "We believe that people like you know more about brands and lifestyle than the big marketing conglomerates do." coBRANDiT has the potential to take citizen marketing into new and profitable loyalty dimensions that customers could totally identify with. The question is: Are brands ready for the ride?
--Ben McConnell, Church of the Customer
[coBRANDiT] is doing some breakthrough work on CGM. We've been trading lots of notes...
--Pete Blackshaw, CMO Intelliseek
coBRANDiT joins an emerging cottage industry that provides strategy and tactics designed to produce and control CGM. Agencies...will focus less on "viral marketing," and more on three key deliverables: 1) campaigns built on authentic community interests; 2) social and vertical search optimization; and 3) integrated measurement services that tie CGM back to ROI. These are the value dimensions that will determine natural selection in this environment.
coBRANDiT believes DIY commercials by brands' fans are more believable than the glamorous agency-made stuff...
--MIT Branding Cultures
How can you use those DIY media tools for good? 1) Take an open source approach to your marketing. Alex Wipperfurth (who wrote the book on what he calls Brand Hijacking) would counsel you to 'scrap the focus groups, fire the cool chasers and hire your audience.' 2) Give them something to talk about. If information wants to be free, the new tools make it easier than ever to spread your memes. 3) Host the party. coBRANDiT is a new idea for an agency, inviting everyday consumers to contribute DIY media bits to showcase the real impact brands can have.
Some of our spotters told us about your initiative, very very clever. I actually included coBRANDiT in a presentation I gave in Johannesburg last week.
--Reinier Evers, Trendwatching.com
The lunatics have taken over the asylum. --adland
VIDEO PRODUCTION, DISTRIBUTION, & STRATEGY
Since 2002 we have worked with brands and agencies to produce video based social media and word-of-mouth marketing programs with an emphasis on voice & story.
Ray-Ban's Never Hide campaign sponsored Irish indie-rockers Two Door Cinema Club as they performed at music festivals in 2011. coBRANDiT travelled to SXSW, Coachella, and Lollapalooza to cover the action.
In the last 12 months we have produced over 60 videos for Chrysler and Chrysler Brands FIAT, Jeep, Dodge, and RAM Truck: new vehicle intros, auto shows, blogger roundtables, press events, and out on the streets. Livestreaming too!
For 2012 Microsoft has partnered with coBRANDiT to produce an ongoing video series covering events and talks at their New England Research & Development Center. Yes! It is actually called the NERD Center...
In 2012 coBRANDiT will continue assisting PUMA with social media strategy and video production. We've been working with PUMA since 2004. Thanks guys!
Daily Grommet is an e-commerce site hooked into social media; in 2008 coBRANDiT launched their award winning video program. We have produced hundreds of sales and marketing videos utilizing everything from live video to video chat, HD studio shoots and distributed Flip video teams.
The Word of Mouth Marketing Association is a nonprofit organization which advances the discipline of credible word of mouth marketing, both offline and online. coBRANDiT has provided live stream and video coverage of their events since 2005. We're sponsoring members!