FIAT Open Road Challenge | Working With Top Instagrammers

Fun project alert! The FIAT Open Road Challenge paired the leaders of #JJ (instagram’s largest photo sharing community) with the FIAT 500L. Over the course of 5 days in September the 4 #JJ photographers road tripped from Chicago to NYC with stops along the way to meet community members and take pictures. Daily challenges involved the +/- 450k member community, and one lucky community member won a new FIAT 500L.

Check out the announcement video above. We also produced a set of videos introducing our #JJ instagrammers…sample below. The full set of videos can be seen in this Vimeo showcase.

In addition to these videos, Cobrandit provided daily content dumps from the road for use by the #JJ and FIAT social media teams, here’s an example.