Recruiting AI Talent | Microsoft MAIDAP

About half of Cobrandit’s video projects involve working directly with the client…no agency or Creative Director involved…and once a direction and budget has been set it’s pretty much up to us to figure out what to produce and how.

This piece we produced for Microsoft’s AI Development Acceleration Program (MAIDAP) is case in point. We had a list of interview subjects and questions, and a handful of provided assets (Powerpoint decks, existing videos), but how best to bring it all together?

We brought remote speakers and screens together with clever compositing, shot interviews and b-roll with local team members over many different days, animated those ppt decks, incorporated some existing graphics, and created opening and closing title scenes laid over a dawn drone flight. We cut 3 hours of raw interview down to 3 minutes.

Thank you to Microsoft and the MAIDAP team for trusting us with this project.